K-BEAUTY INTELLIGENCE · SEOUL Source-backed · Editorially reviewed
September 19, 2026
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Record Foreign Sales at Korea’s Top Three Department Stores—What That Confirms About K-Beauty, and What It Doesn’t
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Record Foreign Sales at Korea’s Top Three Department Stores—What That Confirms About K-Beauty, and What It Doesn’t

Reports that Lotte, Shinsegae and Hyundai Department Store posted record foreign-customer sales in the first half of this year are supported. But based on the currently available sources, it is difficult to conclude that

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Markets, products and people shaping K-beauty