K-Beauty's Quiet Takeover of the American Drugstore

## The crossover A decade ago, Korean skincare lived in import boxes and specialty sites. Today it sits on mainstream shelves, and shoppers reach for it without thinking of it as foreign. ## Why price did the heavy lifting K-beauty paired novel textures and ingredients with approachable prices. That combination let curious first-timers try a full routine without a luxury budget. ## What's next The frontier is moving from single hero products to full regimens, and from skincare into color and body care.